CW TV Part Of Warner Brothers Television Network

The CW TV is a television network that was launched during the television network season in the year 2006 by the United States of America. The network was inaugurated jointly by the CBS Corporation which is a part of the United Paramount Network and the Warner Brothers Television Network.

CW TV has derived its name from the initial letters of its venturers – The C of CBS Corporation and the W from Warner Brothers Television Network. The president of the television network, Dawn Ostroff said that the television channel is mainly meant for the young Americans, between 18 and 34 years of age.

The official beginning of the networking operation of CW TV took place on the 18th of September, 2006 and was launched on the 20th of that month. The network was initially referred to as the Green Network, probably because of the green color of the logo. The network achieved its affiliation from the Tribune Company and CBS Television Group for a period of ten years. With the help of Tribune Company, the network has extended its coverage to almost all the major cities of the United States, accounting to 48 percent of the total countrys area. However, it is building up infrastructure to reach the transmission to the whole of the country.

The news of the launching of CW TV has caused a major economical churn in U.S. broadcast television since the Fox/New World Communications alliance of 1994. The marketing campaign of the network was given to Trioka Design Group Brand agency. Due its widespread advertising procedure, the television network grew so much popular among the American people. The campaign carried out advertisements in all places of the country, from bus stops, to billboards, newspapers, magazines – everywhere. It highlighted all the popular television shows that would be shown on that network.

The CW TV has a different style of featuring programs. Unlike many television networks, it displays the program credits on the bottom 1/3 of the screen along with The CW logo and website address while the rest 2/3 of the screen previews the upcoming programming of the channel. The channel provides the American youth with every aspects of life. There are programs on education, lifestyle, fashion, career, sports, news and wildlife, a perfect blend of every flavour that suits the taste of the young generation. It is the wonderful presentation that has attracted so may young viewers from all over the country.

The CW TV network has also worked hard on its peripherals. On the 11th of September, it had also opened a full- version website of the network named www.cwtv.com. It provides us with various facts and finding on the programs that are featured in this network. Besides, the website also has provisions for downloading ringtones, games, wall pares, promotional pictures and even music. It also contains a section where viewers can write in their views on every aspect related to this network. It provides a good means of interaction with its viewers. Wikipedia

CW TV Part Of Warner Brothers Television Network